Case Studies
The Work.
A look at what it actually takes to build a growth system for a niche B2B market. Real problems. Real systems. Real numbers.
Selected Clients
Trusted by teams operating in hard-to-reach markets.
A rotating look at a few of the companies Mike has supported across healthcare, finance, software, publishing, and consumer platforms.
Private Golf Club Directory · Niche Market Acquisition
From Zero to 10,000 Monthly Visitors — Without Paid Ads.
Go Private Golf is a directory that helps golfers find and join private clubs. When they came to Variant Media, the site had minimal organic traffic. We built an SEO program from scratch. Twelve months later, the site was pulling 10,000 organic visits per month.
Organic Monthly Visits
10,000+
Channel
Organic Search Only
Audience
High-Intent Golfers
Design Industry Publishing · Growth System Architecture
A Complete Overhaul of a 20-Year-Old Site — Built for the Next 20.
DesignGuide.com had been running on the same infrastructure for two decades. The content was strong. The platform was not. Variant Media rebuilt the site from the ground up — modern tech stack, AI-ready architecture, paid subscription model, and a measurable jump in site speed and SEO.
Site Age
20+ Years
Platform
Modern Stack
New Revenue
Paid Subscriptions
Advisory Services · Growth System Architecture
Turning 30 Years of Expertise Into an AI Tool Founders Can Use at 2am.
Candor Advisors gives founders access to experienced guidance. The problem: Kirk can only take so many calls. Variant Media built Candor AI — an AI tool trained on recordings and transcriptions of Kirk's sessions, built to give founders fast, substantive answers in Kirk's tone and framing.
Source Material
30 Years
Output
Conversational AI
Use Case
On-Demand Expertise
Salon Suite Franchise · Niche Market Acquisition
Building a Franchise Lead Generation System for a National Brand.
MySalonSuite is a national salon suite franchise. They needed a system to attract qualified franchise buyers at the local level. We built the paid media and landing page infrastructure that ran their franchise development pipeline.
Engagement Type
Niche Market Acquisition
Scope
National — Multiple Markets
Work With Variant Media