Articles
These are posts, case studies, marketing experiments and guides to all of the day to day items that seem important to us at the time. Written by Mike Simpson, Founder of Variant Media, inc. Each article is a living document and represents the most recent info about the subject.
LTV to CAC Ratio Calculator (Spreadsheet Included)
The purpose of this document is to prove out the model for a profitable outcome. We do this by establishing a margin between two terms: total customer value over the total marketing cost per customer.
Choosing the Right Platform when Building a Website
When you’re building a website, one of the first steps is figuring out what platform you should build it on. Here, we’ll review the top platforms available and what benefits they might offer.
