Marketing Automation

Written By Mike Simpson

As marketing becomes more and more digital, the opportunity for automation gets more apparent. If you are sending templated follow up emails (Example: abandon cart, or the “Hasn’t responded” sales template) you need to be thinking about automation. Luckily, many CRM’s and sales platforms make this easier, but for most the setup can still be too time consuming to even begin to figure out. That’s where we come in. We’ve built hundreds of marketing automations that have done everything from send an email when someone forgets to respond, to sends a welcome text message when a user becomes a member.

Automation Examples

  • Email users who leave the website before paying.

  • Follow up with a lead who hasn’t responded to any sales email in 3 days.

  • Send users a questionnaire to fill out after signup and follow up only to those that answer correctly.

  • Text users who signed up for a free shipping code.

  • The list goes on…

Mike Simpson https://variant.media
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